Elsmore Creative Marketing

Lets now get your website working

A successful website needs a wide range of skills and techniques to bring it ti life. 

Here we expalin some of the finer points.

Why you need to implement SEO (Search Engine Optimisaton)

All my clients desire to get their website to rank first in Google Search but this is not always possible, but with effort and committment it is possble to improve your rankings over time.

If you are serious about SEO, you need to invest heavily in optimising your webite for Google Search, to enable your website to stand out against the more than 100 billion Google search queries per month.

SEO is not an instant fix no matter what others may say, it takes a lot of time and effort to ensure that every aspect of your website, blogs and pages are fully optimised.

 

The importance of finding your website keywords

Keyword research is one of the most important activities in SEO.  It is the practice where you choose the primary and secondary keywords that relate to your products or services, to add to page titles, meta tags and content etc. The primary criteria to keyword research is, search volumes, competiton and relevance to each web page.

If you are serious about SEO, you need to invest heavily in keyword research as this will tell Google how to rank your website.

Here is a list of useful tools to help you can use to get started:

  • Google keyword planner
  • Google Analytics
  • Google Trends
  • Google Search Console

The importance of page content

A lot of work goes on behind the scenes work that implement SEO, but you still need quality content for visitors to read and view your web pages. Google’s newest algorithm puts a major emphasis on useful, high-quality writing instead of heavy keyword usage. Avoid keyword stuffing and instead use calculated, well-placed keywords. It is best to target one keyword phrase per page.

As for the structure, each page should have a distinct arrangement and headings and sub-headings each one containing your chosen keywords. This then enable Google to find your pages more easily.